Mexican first division soccer team Jaguares de Chiapas has a reputation for being a forward-thinking, innovative club. That makes sense, since the club has only been in existence since 2002.
Its latest bold move takes the social media craze right onto the playing field. Jaguares recently unveiled new jerseys that replace the names on the backs with a player’s Twitter handle.
“Conscious of the age we live in, where we can all stay in touch through the Internet without regard to distance, Jaguares launched a campaign and realized various activities linked to Twitter,” the club said on its website.
It’s believed to be the first time a professional sports team has officially used Twitter handles on jerseys. The uniforms also feature the Twitter handle of club sponsor Cerveza Sol.
In related news: Our company car is so cool it has its own Twitter account @SoccerBallCar Follow away!